April 2017

25
Apr

Metaphors of strategy: Strategy as vision

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” – Steve Jobs Sight is a valuable sense attached

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18
Apr

Metaphors of strategy: Strategy as communication

The way messages are communicated determines how they are received and responded to by audiences. This statement is applicable in a wide range of communication situations – personal, corporate, political and strategic. The success of corporate strategy rests partly upon the strength of its communication. If strategy is poorly communicated, expected outcomes are unlikely to be any better than what

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11
Apr

Metaphors of strategy: Strategy as culture

One of the most notable definitions of culture is proffered by organizational culture guru, Edgar Schein. Schein refers to culture as ‘the basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic taken-for-granted fashion an organization’s view of itself and its environment’. The culture of an organization is strongly related

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4
Apr

Strategy as people

Strategy has numerous definitions in books and articles on the subject. There isn’t one globally acceptable definition and people and organisations tend to either frame new definitions or adopt existing ones. This makes strategy quite a fluid subject of discussion. Strategy is many things rolled into one as well as different things to different people. Strategy is a multidimensional concept

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