Strategy

4
Jul

Metaphors of strategy: Strategy as service

Businesses say that employees and customers are important. None of these claims can be disputed except through testing and measurement. Positioned between these two significant groups is the frequently underestimated intangible called service. Service is what connects employees to customers. It is the wrap around the product or the customer experience. The most well meaning employees can deliver poor service

Read more

20
Jun

Metaphors of strategy: Strategy as execution

Strategy execution is well known to be the most challenging aspect of succeeding with strategy. Strategy design and all the conversations that go with it are easier to get right. Installing processes and getting the right people also come with difficulties but executing strategy has proved time and again to be the real mountain to climb. Good strategy often fails

Read more

13
Jun

Metaphors of strategy: Strategy as innovation

“To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of discipline” – Steve Jobs Innovation is a practical reality that propels human activity and progress. Without innovation, the history of mankind would have a totally different script. Deadly diseases would have multiplied, transportation systems would be slow,

Read more

6
Jun

Metaphors of strategy: Strategy as change

Chess games involve moves and counter moves as well as the search for alternative moves. It is estimated that the number of legal positions in a chess game is 1043. A chess player is subject to a wide range of possibilities depending on skill level. The game requires a dynamic mindset about change which is applicable to business strategy. Indeed,

Read more

30
May

Metaphors of strategy: Strategy as competition

Life is about competition as much as it is about collaboration. Human beings learn early to compete through sibling rivalry or bickering about who was first to get hold of a toy. Sporting competitions generate enormous revenues for organizers, sponsors and participants. From the World Cup to Formula 1 racing, from tennis to basketball, from professional leagues to street games

Read more

16
May

Metaphors of strategy: Strategy as products

The activities of enterprise and people thrive on the existence of products. What we eat, where we live and where we work are all based on physical products. Technology products have also considerably influenced personal and business relationships. The dimensions of strategy are industry-related and the metaphor of strategy as products is applicable to product-based companies. For the purpose of

Read more

9
May

Metaphors of strategy: Strategy as Leadership

Business history draws attention to instances of failure in strategy arising from failure in leadership. Undoubtedly, leadership is not always what it ought to be and its successful application is not generic. As I proffered in a previous article on “Strategy as People”, strategy does not just happen, people make it happen. Leadership involves and requires people. Changes in leadership

Read more

2
May

Metaphors of Strategy: Strategy as accident

Strategy and its outcomes are not always as deliberate as they appear. Strategy is deliberate action but it can also be strangely accidental. Businesses begin by accidents of time and thought blended with action. This article highlights four ways in which strategy can be accident first before it is followed through with purposeful action. Extension by accident It happens in

Read more

25
Apr

Metaphors of strategy: Strategy as vision

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” – Steve Jobs Sight is a valuable sense attached

Read more

18
Apr

Metaphors of strategy: Strategy as communication

The way messages are communicated determines how they are received and responded to by audiences. This statement is applicable in a wide range of communication situations – personal, corporate, political and strategic. The success of corporate strategy rests partly upon the strength of its communication. If strategy is poorly communicated, expected outcomes are unlikely to be any better than what

Read more